http://channelisenyc.com creating passages for innovation and growth through people-centered research, strategy, and design solutions Fri, 30 Apr 2010 16:05:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://channelisenyc.com/uncategorized/komen-kfc-for-the-cure/comment-page-1/#comment-19 JL Coates Fri, 30 Apr 2010 16:05:46 +0000 http://channelisenyc.com/?p=270#comment-19 You make a great point, Lorri. Sponsorship dollars are the lifeblood of a nonprofit, but you have to remember that every business decision affects your brand. I would discourage any of my clients from partnering with a corporate backer that's truly a bad fit. The combination has to make sense, not just dollars and cents. You make a great point, Lorri. Sponsorship dollars are the lifeblood of a nonprofit, but you have to remember that every business decision affects your brand. I would discourage any of my clients from partnering with a corporate backer that’s truly a bad fit. The combination has to make sense, not just dollars and cents.

]]> http://channelisenyc.com/uncategorized/komen-kfc-for-the-cure/comment-page-1/#comment-18 J Galbraith Fri, 30 Apr 2010 02:17:21 +0000 http://channelisenyc.com/?p=270#comment-18 I think it's a poor choice on the Komen foundation's part to align themselves with a brand like Kentucky Fried Chicken/KFC. The commercials are everywhere and I find it yet another attempt to deceive people who don't do enough homework to think about what they are consuming. I'm sure there are plenty of people who will rationalize those fried chicken legs they ate for dinner tonight because they believe a portion of their purchase went to breast cancer research. I think it’s a poor choice on the Komen foundation’s part to align themselves with a brand like Kentucky Fried Chicken/KFC. The commercials are everywhere and I find it yet another attempt to deceive people who don’t do enough homework to think about what they are consuming. I’m sure there are plenty of people who will rationalize those fried chicken legs they ate for dinner tonight because they believe a portion of their purchase went to breast cancer research.

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