Channelise

Strategic Planning

Research begets insight. Strategy imparts direction & guides success.

Channelise combines methodologies to uncover hidden opportunities—and later, measures the outcome of activated solutions. We believe the ultimate expression of brand relevance can only be earned by a complete, integrated, and Channelised approach to business and brand building.

Channelise takes on business and social challenges with bright energy: forecasting trends, making plans, activating changes, and measuring performance. By integrating differing perspectives, imagining and weighing alternative scenarios, and blending logical and intuitive approaches, we recommend new possibilities.

Quantitative research
online surveys & segmentation analysis, competitive intelligence, outside industry benchmarking

Qualitative studies
in-depth interviews, expert user testing, ethnographic studies, target user persona creation

Idea generation
innovation co-creation workshops

Brand positioning & architecture
naming, brand portfolio, messaging strategy

Strategic Planning
business design & strategy planning

New Media & Communications

New media rouses dialogue, inviting your audience to access your brand.

Strong digital strategy with clear, fluid, and well-placed communications bolsters brands and design solutions. Channelise leverages global networks for local results, finding niches and inviting conversation.

We Channelise creativity into web content, new media avenues, and social networks to manage our client’s online presence and personality.

Online brand management
web content, blogs, social media, monitor social networks & industry trends

Content creation
social media campaigns, public relations, messaging style

Communication strategy
marketing strategy & launch planning

Brand & Business Design

Design changes the way we experience the world & transforms businesses.

Design and creative thinking kindles new opportunities for learning. Channelise loves transforming strategic foresight into tangible design solutions to bring products, services, organizations, and experiences to life.

Channelise invents, develops, dreams up, and tailors people-centered design solutions. We transition the chaotic to the ingenious and accessible.

Brand design
corporate identity, brand look & feel, collateral materials, advertising campaigns, websites

Experience design
services, products, interactive, environments